Stephen Key's Media Appearances
Ideas can be made to pay
WHEN American inventor Stephen Key stuck a photograph of Michael Jordan on the backboard of a toy basketball game, he knew he was on to a winner.
Who wants to throw basketballs at a boring backboard when they could thrown them at a basketball superstar?
Read the entire article here.
Inventors find time in recession
to hone ideas
If we have the Great Depression to thank for inventions such as the Twinkie, Monopoly and the photocopier, this recession may be remembered for inspiring a biodegradable shower mat, a tie that holds iPods and a gadget that breaks the vacuum seals of jars.
Read the entire article here.
Stephen On Australian Radio
Stephen was interviewed on the radio while in Australia. Listen to the interview here.
Eureka! Recession Sparks Inventive Spirit
Stephen was interviewed for an article on ABCnews.com. Ki Mae did an excellent job, check it out, Click Here.
Recession is giving inventors time to fine-tune their ideas
Stephen was interviewed for an article on LA Times.com. It's a great article, check it out, Click Here.
The Morning X Radio Show
Stephen talks with Michael Leier on the Morning X Radio Show about his career and inventing.
Listen to the segment here:
The Takeaway Radio Show
Stephen is an expert guest on The Takeway morning radio show on WNYC with John Hockenberry and guest host Farai Chideya.
Listen to the segment here:
"The Big Idea" by Donny Deutsch.
"From Riches To Rags And Back Again."
Stephen Key featured in Donny Deutsch's new book "The Big Idea."
Donny Deutsch host of CNBC's The Big Idea has released a new book by the same title. Donny recounts some of the more inspiring stories from former guests that he has had on the show.
Stephen has been honored with the inclusion of his story.
Donny talks about Stephen's Spinformation label and how at one point the business dried up. But, Stephen being the industrious man that he is brought an entireley new product to market, Guitar Picks. Donny talks about how you can go from "Riches to rags and back again," at any age. Donny goes on to say, "He's (Stephen) living proof that a big idea can happen at any age." Donny's Big Idea Lesson with this story is "You don't have to be young to be cool. Big ideas are always cool."
Sacramento & Co.
October 2008, Stephen appears on Sacramento & Co. - ABC affiliate station News10 morning show.
Live Online with Jennifer Smith
October 2008 - Stephen appears on Sacramento affiliate station News10's half hour prime time live web talk show Live-Online with Jennifer Smith.
The Big Idea with Donny Deutsch
December 2007, Stephen was asked to be a guest on The Big Idea with Donny Deutsch.
Country Star Taylor Swift
February 2008, Stephen's company HotPicksUSA signs a major licensing deal with hot new Country Star Taylor Swift. HotPicksUSA produces special guitar picks that feature Taylor's music videos. Learn more by visiting www.hotpicksusa.com
American Inventor
Stephen was asked to be a consultant on the first season of the hit ABC Reality Show American Inventor.
Here is Stephen with three of the judges from the first season
Ed Evangelista, Doug Hall and Mary Lou Quinlan.
Stephen with American Inventor Season One Host Matt Gallant (Left) and Season One Winner Janusz Liberkowski (Right).
Stephen was interviewed by local ABC Affiliate Station News 10, featuring his guitar picks.
Click here to watch the video!
Stephen has written and been featured in several news articles. Here are just a few.
Small Business: Creating Hit Toys: It's not all fun and games.
Click Here to read the entire article.
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Small Business: Licensing your invention
By JAMIE HERZLICH
Click Here to read the entire article.
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Peer-to-Patent program taps wisdom of masses
By Joelle Tessler, AP Technology Writer
Click Here to read the complete article on FoxNews.com
Click Here to read the complete article on USAToday.com
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How to Sell Your Invention
Deciding how to bring your revolutionary new product to market is a challenge. Here are some basics to set you on the right road.
by John Tozzi
Click Here to read the complete article.
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Licensing vs. Manufacturing: What's Best for Your Product?
by Stephen Key
Click Here to read the complete article.
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Bringing a killer new product to market
The idea is the first step. Here's how to turn it into a business.
by Alison Woo
Click Here to read the complete article.
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Commercialize Your Invention - Experts Share Advice
Audio Interview
Click Here to listen.
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4 Hot Inventing Trends
What's changed in the world of inventions? It's not just the technology--it's the inventors themselves.
By Tamara Monosoff
Click Here to read the entire article.
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Licensing vs. Manufacturing: What's Best for Your Product?
By Stephen Key
Click Here to read the entire article
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The Mother Of Invention
Accessory Inventors Discuss The Genesis Of Their Wares Whether big or small, the best music "small goods" are keys that open customers' imaginations, solve their problems, and enhance their music-making experience. Some items sport a clever, compelling twist on a familiar product.
Click Here to read the complete article.
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inventright Co-Founder Andrew Krauss on NPR Science Friday.
Click here for more details.
Zero to Hero without Venture Capital
Stephen is a guest speaker along with Jack Canfield, Co-author of "Chicken Soup for the Soul", Wyck Hay, Co-founder of Celestial Seasonings, Gary Erickson, Founder of Clif Bar and others.
Click here to learn more.
U.S. Patent & Trademark Office Comes to Santa Rosa
"Success through Invention- The USPTO and YOU"
Stephen is a guest speaker along with USPTO director John Calvert, Andy Faile USPTO Supervisory Patent Examiner, Andy Gibbs CEO Patent Cafe and others.
Click Here for the complete story.
Featured Media
Stephen was interviewed on the Australian Today Show during his symposium trip.
Watch the video here
Expert Guest
Stephen appeard on Dr. Phil as an expert guest.
Money Magazine
Stephen was quoted in a recent Money Magazine article. This article was featured on the CNN/Money website as well.
Click here to download the complete article.
AllBusiness.com Expert
Stephen Key is the licensing and inventing expert for AllBusiness.com
Stephen Key and InventRight featured in Career Renegade by Jonathan Fields.
"InventRight is a blog, educational resource, mixed media program created by well known inventor Stephen Key that teaches a soup to nuts approach to product development and licensing. It is the most comprehensive resource I've seen for product licensing."
– Jonathan Fields
Stephen Key and InventRight featured in Hardcore Inventing by Dr. Rob Yonover
Stephen Key Mentioned As Excellent Resource In New York Times Best Seller, "Four-Hour Workweek"
From page 164
"Stephen Key is the most consistently successful inventor I've ever met, with millions in royalties from companies like Disney, Nestle, and Coca-Cola. He is not high-tech but specializes in creating simple products or improving on existing products and then licensing (renting) his ideas to large corporations. He comes up with the idea, files a provisional patent for less than $200, and then lets another company do the work while he collects checks. This site introduces his fail-proof process for doing the same. His techniques for cold calling alone are invaluable. Highly recommended"
- Tim Ferriss - The 4-Hour Workweek
“Stephen Key, a successful inventor himself, works diligently to help others learn how to make money developing products without spending a fortune. His inventRight philosophy dovetails perfectly into what is required to prosper in the world of Open Innovation because the winning concepts are often those that are creative and well-articulated without being fully developed into finished products.”
- Michael Collins, CEO of Big Idea Group and Author of, “The Million-Dollar Idea in Everyone.”