WEEK OF:
OCTOBER 13th, 2008

Stay connected and learn with your inventRight weekly update.

For You In This Issue. . .
* This Weeks Blog
* Upcoming Teleclasses
* ASK THE EXPERTS
* What's New?
* In The News

WHAT'S NEW?

Helping Inventors Help Each Other
We have implemented a brand new forum on our website.

Hopefully this forum will inspire you to ask questions, get answers and help other inventors, product developers
and entrepreneurs.

It's a place to team-up with fellow inventors, trade skills with others, and share experiences, contacts
and knowledge with the inventor community.

Learn more!

Click Here To View All Of Our Products

IN THE NEWS

New TV Show

We were contacted by a producer from Mark Burnett's production company (Survivor & The Apprentice). They are creating a new show called The Shark Tank and are looking for people with a great idea or product and need financial backing to get it to the marketplace.

Contact Kris Canning (Producer) for more details:
kcanning@markburnettprod.com

"It's All About The Inventors!"

October 18-19, 2008

The time has come for an open forum built around serving the needs of inventors first. InventBay.com invites inventors everywhere to come meet industry professionals, product scouts, corporate buyers, venture capitalists, and angel investors during their inaugural national inventor's expo.

Click Here for more information.

Colorado Inventors Showcase
Produced by the DaVinci Institute

November 10, 2008

This year's event will mark the 4th annual Colorado Inventor Showcase. Each year the Showcase attracts some of the nation's finest inventors and their incredibly clever inventions. Inventions are judged by a cast of over 50 celebrity judges, and will be on display throughout the afternoon and evening for all attendees.

Click Here for more information.

This Weeks Blog

Help Others See Your Product the Way You Do

Confused about how best to design your prototype? I believe that an excellent sales sheet is generally an efficient way to explain and sell your product.
This NEW Blog Post Coming This Week.

Click here to read all the blogs written by Stephen.

Upcoming Tele-Classes

FREE TELE-CLASS
October 22nd, 2008
"Invention Success Strategies"

Listen & Learn:

• The benefits of teaming up.
• The power of networking
• Your most important sales tool,
  sell sheets.
• The art of the deal.

Wednesday, October 22nd 2008
6:00pm PT, 7:00 MT, 8:00 CT, 9:00 ET

(If you can't attend live, sign up anyway and get emailed a link to the recording the next day.)

Sign Up For This FREE Tele-Class.

This Question Is From Reader F. William H

Question:
I have a new product - I would like to license it but
at the same time I think it would do great & would establish a record by launching it on QVC. I realize that QVC requires inventory. Is it possible to get a 'pre-approval' - from QVC so that I can obtain the financing to develop?? Please advise.

Answer From QVC Expert
Kim Babjak:

You will have to determine which way you want to enter the market with your product. Both ways, licensing and self promotion have their pro's and con's. That is an internal business decision you need to make, taking into consideration all that is required to do both.

I always recommend that a company do a launch with QVC, if the product fits the demographics, because they require minimal inventory, and it provides an immediate response from the public. Something you do not get going into retail, necessarily.

As an agent, I have the ability to show my buyers a potential product and get initial interest. However, inventors have a difficult time getting access to a buyer for pre-interest, if you do not know one personally. You can attend a QVC open buy to speak to buyers, however, you will need samples to show to them. QVC would require that they have samples to show an interest in a product. It is better to not rely on any retailer to develop a product. They change their minds frequently and that could spell trouble if you develop just for, and based, on them.

As for licensing, it is always good to have a product on the market selling well to get a really good licensing deal. Potential licensees like to see and know that a product can penetrate the market, with as little effort from them, and can show a good potential for growth from their already set distribution channels, and capital investment (ROI).

If you are limited in capital yourself to launch a product, then finding a good manufacturer/licensee is a good option. However, if you want to launch on QVC or retail, you will need to be able to provide them inventory, at your cost, to launch. You can not do QVC & HSN at the same time either. QVC particularly, likes to have new and unique products that HSN will not have access to. There are ways of doing both, however, it takes some offering changes.

Good Luck!

Kim Babjak

"Ask The Experts"

Keep the questions coming. We send out this newsletter once a week and we'll be answering a new question in each weekly newsletter. So stay tuned to this newsletter for more Q&A.

Submit your question to one or all of our experts
Stephen Key - Licensing Expert
Kim Bajak - QVC Expert
Don Kelly - Patent Agent

About inventRight
inventRight offers, educational products, support and mentoring for inventors, entrepreneurs and anyone with an idea. We have the knowledge and experience to help you get your product to market.

About inventRight Co-Founders
Stephen Key, a successful Inventor with over 20 products licensed and Co-Founder of inventRight.

Andrew Krauss is an inventor educator, Co-Founder of inventRight and President of the Inventors Alliance (one of the largest Inventors Associations In the United States).