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Courtney Laschkewitsch

Tuesday, 24 November 2020

What's in a Tagline?

Inventing Ideas Licensing Getting In

There are many important things that go on a sell sheet, and many things that should not go on it. While some of those things are easy to weed out (such as long paragraphs about your product), others are a bit more difficult to decipher if you need it. Do you really need that 6th Key Benefit? What about that 4th image? How about a tagline? Let...

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Invention Sell Sheet Marketing Tagline Copy

What It’s Really Like Attending a Trade Show as an Inventor

Getting In

Many years back I attended the "Super Zoo" trade show in Las Vegas, NV. Billed as the most-attended pet industry trade show in North America, I was nervous to attend to say the least. This was the first time I had ever shown my product, the Woof Washer 360, publicly. I couldn't afford a booth (not that I necessarily wanted or needed one.) I had no ...

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Licensing Trade Shows Super Zoo Pet Entrepreneur

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Ryan Diez

Saturday, 03 August 2019

5 Reasons Not to Submit to Big Companies Only

Inventing Ideas Getting In

If you've been reading my series of articles for inventRight's blog for any length of time, you have likely realized that I write about the struggles and triumphs my students are facing in real time. My goal has always been to provide a fresh snap shot of what people like you are currently experiencing. If you are paying very close attention and ar...

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inventRight Students Companies Patents Product Developers Idea Submission

Afraid to Make Cold Calls? You Need This Strategy

Licensing Getting In

Fall is now upon us. The weather is cooler and my favorite Holiday, Halloween, is just around the corner. So let’s talk about something really scary! Cold calls. The mere thought of making one sends shivers down some inventRight (iR) student spines. That’s understandable. Are we not essentially telling a licensee that we want them to take all the f...

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Potential Licensee Product Idea Advice Companies Licensing Deal

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Ryan Diez

Wednesday, 22 August 2018

The BIG Reason Being Bold is Hurting You

Inventing Ideas Getting In

“Oh no!” I said to myself, as I slapped my palm to my forehead. As routinely happens, a student of mine had just sent me an email he had sent to a potential licensee. Typically, my students will ask me to proofread their emails before sending them. However, and as my student will now admit, he let the excitement of initial interest get the be...

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Potential Licensee Product Ideas Royalty Rate Product Scout Licensing Deal

Cold Calling - 26 tips to be successful at this important skill!

Getting In

Creating a new product idea is the fun part! But, to successfully license your product idea – you have to show it to some companies, probably a LOT of companies – and to do that you have to find a way to get in to the right person and present your product idea the right way. For many people this is one of the hardest steps in licensing – trying to ...

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Product Idea Companies

Recent Comments

Guest — Dawn Scheurle

Hi Stephen, Thank you so much for all you do! I've read your book and seen your podcasts and the info you provide is so appreciat... Read More

Monday, 09 April 2018 13:24

Andrew Krauss

Dawn, I'd be happy to answer your question about NDA's. Use this link to book a phone call directly with me. I will call you ... Read More

Monday, 09 April 2018 15:16

Guest — Dawn Scheurle

Done! Looking forward to talking!

Monday, 09 April 2018 17:35

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