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What's in a Tagline?

What
There are many important things that go on a sell sheet, and many things that should not go on it. While some of those things are easy to weed out (such as long paragraphs about your product), others are a bit more difficult to decipher if you need it. Do you really need that 6th Key Benefit? What about that 4th image? How about a tagline? Let...
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Recent Comments
Jeanine Schuchardt
Courtney, it sounds like you wrote this blog especially for me. I am in this exact Step in inventRight, and Courtney is my coach!... Read More
Tuesday, 08 December 2020 15:04
Jeanine Schuchardt
Oops, misspelled technology...see?
Tuesday, 08 December 2020 15:05
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Risky Business

Risky Business
As a faithful follower of inventRight's content, you should now understand what exactly licensing is. As a quick reminder, and in its most basic term, licensing is the renting of an idea. As stated in Stephen Key's (inventRight's co-founder) December 2017 article (https://www.inventright.com/help/blog/what-is-licensing), "When you license your idea...
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Invention Help for Free! Top 50 Licensing Videos - Over 1 Million Views!

Invention Help for Free! Top 50 Licensing Videos - Over 1 Million Views!
Commercializing an invention is difficult at best. At inventRight we are here to help. We have pulled together our top 50 most-viewed YouTube videos about how to bring new product ideas to market — which together have more than 1,000,000 views! The playlist is called "Invention Help - Top 50 Videos - Over 1 Million Vie...
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Finally, I’m Proud To Be Different

Finally, I’m Proud To Be Different
I am different. And for the first time, I can say that I am actually proud to be different. It wasn't always this way. It amazes me that I had to go back to a second grade classroom to fully accept myself. My life has truly come full circle. Let me explain. Recently, a 8 year-old second grader posted a video of his invention on Facebook and by chan...
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Recent Comments
Guest — Matt
Stephen- I've always known that I too was different and didn't fit in with normal convention. Your post resonates with me to the c... Read More
Monday, 04 February 2019 09:01
Guest — Tim Brennan
Hey Stephen, Thanks for sharing this very interesting experience. It is the failure of the education system that the school di... Read More
Wednesday, 06 February 2019 22:55
Stephen Key
Hello Tim, thank you for reading. And also thank you for the kind words. Have a safe trip. I’m sure you will gathered a few great ... Read More
Thursday, 07 February 2019 16:46
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2018 Product Licensing Trends: inventRight Reviews the Year

HNY-Blog
Well, that went quick. As cliché and unbelievably predictable as it may be, I ask myself, “Where did the year go?” If you are an inventRight student or a follower of our content, hopefully a good portion of the year was spent with us in some form or another. Whether you were listening to our members-only webinars hosted by our incredible coaches, o...
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Recent Comments
Guest
Great insights Ryan! Happy New Year to you and the entire IR Team! Let's KEEP INVENTING!
Thursday, 03 January 2019 09:29
Guest — Chato
Loved this insight!
Friday, 04 January 2019 20:09
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You Don't Have To Start a Company Commercialize Your Idea!

You Don
In business schools and universities around the world, students are taught that to bring your invention or product idea to market you must start a company. I'm here to tell you they're wrong. Of course, if you want to start a company that's fine. But the simple truth is that most people don’t have the time, money, experience, or even the desire to ...
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About Us

inventRight is the world's leading expert on product licensing. Cofounded by Stephen Key and Andrew Krauss in 1999, it has since helped people from more than 60 countries license their ideas for new products.

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