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What's in a Tagline?

What
There are many important things that go on a sell sheet, and many things that should not go on it. While some of those things are easy to weed out (such as long paragraphs about your product), others are a bit more difficult to decipher if you need it. Do you really need that 6th Key Benefit? What about that 4th image? How about a tagline? Let...
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From Green to Pro Demo Video Makers: Meet inventRight Students TJay and Billy

From Green to Pro Demo Video Makers: Meet inventRight Students TJay and Billy
Every entrepreneur expects obstacles along his or her journey. Expecting them and successfully overcoming them, however, are two very different things. I recently had the pleasure of coaching inventRight students and cousins, TJay Kleeberger and Billy Maroo, who know all too well what an obstacle looks like. TJay and Billy, residents of Minnesota, ...
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