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What's in a Tagline?

There are many important things that go on a sell sheet, and many things that should not go on it. While some of those things are easy to weed out (such as long paragraphs about your product), others are a bit more difficult to decipher if you need it. Do you really need that 6th Key Benefit? What about that 4th image? How about a tagline? Let...
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How to Make a Demo Video That Sells

How to Make a Demo Video That Sells
In my January 2019 blog post, I reviewed licensing trends which myself and my fellow inventRight coaches saw in 2018. A point of emphasis was that inventors are now expected to do just a bit more. With a crowded pool of product developers trying to steal a licensee's interest away from your product, the need to create better marketing material or e...
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Recent Comments
Guest — Nancy Moore
Great advice Ryan! Thank you!
Friday, 12 April 2019 06:16
Guest — Nancy Moore
Great advice Ryan! Thank you!
Friday, 12 April 2019 06:17
Guest — Maryann
Great information, thank you
Friday, 12 April 2019 12:24
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Sell Sheets

There is a reason you have clicked on this latest blog post of mine, and I know exactly why. Everybody loves sell sheets! In fact it is extremely common for a new student to ask me when he or she can get started on creating their marketing material. In reality, the sell sheet will come a little ways down the road for a brand new student. I love the...
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Recent Comments
Nice post and very relevant as I will be submitting for my first sell sheet tomorrow. Can you add the new and improved Woof Washe... Read More
Tuesday, 05 March 2019 13:36
Guest — Richard Dale-Mesaros
Very timely for me too...... I just started laying out my sell sheet on my first product, PPA being submitted in a week or so. I a... Read More
Saturday, 09 March 2019 04:24
Don J. Burke
Awesome tips and information as usual and perfect timing - thanks Ryan! Love the Woofwasher 360 too!!
Wednesday, 11 March 2020 04:56
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