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(WEBINAR) Considering Crowdfunding? How to Fight Back Against Copycats and Counterfeits

If you are considering a crowdfunding campaign, do not miss this webinar. Crowdfunding is an absolute game-changer. Thanks to the success of sites like Kickstarter and Indiegogo, the crowd can vote with its wallet now.

There are enormous benefits to running a crowdfunding campaign, including less risk, no equity, exposure, ease of use, validation, free publicity, the opportunity to leverage social media, the ability to dialogue with your customers and more.

There’s also a major drawback: Getting beaten to the punch.

If your campaign is successful, you’re going to get knocked off — potentially, within a week! And unless you’ve planned ahead, definitely before you’re able to ship a single unit. Chinese manufacturers have become incredibly adept at capitalizing on the hard work of product developers in the United States. To market their inferior version of your invention, counterfeiters will pilfer and make use of your original marketing materials, including photos, video and name.

Planning ahead is essential. There are actions you can take to ensure you, and not someone else, profit from your creativity. I will explain as many as I know on a webinar this Wednesday, September 12th at 9 am Pacific. Join me!

This webinar is hosted by Red Points, the leading brand protection startup that I am a fan of. It will also feature Jayme Smaldone, the founder and CEO of Mighty Mug.


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Monday, 20 January 2020

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