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tf2"Ever heard of Teddy Ruxpin or Lazer Tag? Both have Stephen Key's mark on them. He is the Yoda of "renting" ideas for serious passive income. From how-to to war stories, this is a great book."

Tim Ferriss, author of the bestsellers, The 4-Hour Work Week, 4-Hour Body & The 4-Hour Chef




NEW Updated and Expanded Edition Coming October 3rd, 2015 - Click Here To Reserve Your Copy Today!

How to Rent Simple Ideas to Fortune 500 Companies.


  • Find your million dollar idea.
  • Pick the winners.
  • Do you really need a patent?
  • The most important sales tool.
  • Making contact - who to call, what to say.
  • Getting a company to say "Yes, I want your idea."
  • Lawsuits - Stephen Key vs. Lego's / David vs. Goliath.
  • How P&G tried to kill Stephen's idea.
  • How to play with the big boys.
  • Cutting a great deal.

Stephen Key has successfully licensed more than 20 simple ideas in fields as diverse as the toy, beverage, athletic, music, and drug industries. Collectively, his creations have sold more than half a billion units and generated billions of dollars of retail revenue. His course has attracted more than ten thousand students around the world who he teaches to do the same. Now for the first time you can learn how Stephen has become successful through his new book "One Simple Idea".


Learn what's new in the updated and expanded edition

Here are a few of the readers buying and enjoying the book...

One Simple Idea has over 150 - 5 Star Reviews on
Here are just a few...

Don't buy this book if you're looking for a "get rich quick" scheme or some feel good psycho-babble. But, if you: have an idea for a new product and are willing to work hard to see your idea through, this is definitely the book for you.
— Chuck Lampry

Ever since I met you and bought your book things have changed, It seems every one knows a brother in law, sister, cousin or friend who has a great idea that is going to change the world (Well maybe not the world) but for them the idea may change their world. I always give one simple answer "Buy Stephen's Key's book. None better on the subject." Get ONE SIMPLE IDEA! Since I read your book I have gotten two Licensee offers and I accepted one.
— Gene McGuinness

A Clear, Concise, and Highly Reasonable Approach.
— Gilbert Cross

One Simple Idea, great book, great Information on how to bring a idea to market, cost effectively, Kudos to Stephen Key.
— HD

The most practical advice I have found to get your inventions to the market.
— Nathan Lee

A REAL How-To guide for getting your idea to market.
— J. Edwards

He makes it simple.
— Guru

Excellent step-by-step guide! Highly recommended!
R. Tom

Kick Fear to the Curb!
— Kathy D.

Filled with personal advice.
— Ariel Dagan

One Simple Idea is great. It's very easy to understand, covers all the bases needed to get started, and gives you the confidence and enthusiasm to take the next step to get your ideas to market.
— Lesa Delisi

An essential guide to getting paid for your ideas!
— Chris Jaronsky

Find what you're passionate about.
— Steve Amoia

Author Stephen Key resonates amazingly well with his audience.
— Sean S

Invent Yourself Out Of A Day Job One Idea At A Time.
— Bradley Bevers

The Bible for bringing new products to market!
— Morris Beard

The Real Deal - Forget Ferriss...Go to the Guru himself!
— Java Junki

Great system.
— Ralph B

Delivers as Promised
— Ethel Raymond

This concept can work for anyone!
— Paula Fraser

Stephen Key is the Obi-Wan Kenobi of product developers. Key is not only an accomplished inventor his is also an excellent teacher of his craft.
— Frank Nichols

This is an incredibly insightful step-by-step guide filled with practical knowledge for anyone interested in making money with their ideas. A must read!
— Ray 9

Read more reviews at

Here is what others have to say about One Simple Idea.


“My friend, Mr. Key’s brilliance, wisdom and insight will make you rich. Buy this book!”

—   Mark Victor Hansen, Best Selling Author and Co-Creator of “Chicken Soup For The Soul”, over 110 million copies sold.


“Stephen knows how to make money from simple ideas and his book is a terrific guide for anyone who wants to be a successful entrepreneur."

—   John Osher - Innovation guru.  Sold Spin Brush to Procter and Gamble, Stretch Armstrong and Spin Pops to Hasbro Toys, and Quattro Titanium Trimmer Razor to Schick.


"Tired of working for corporate America? Tired of living paycheck to paycheck? "One Simple Idea" can teach you how to add a few zeros to your income. Buy this book and live your dreams now!”

—   Kevin Harrington, Infomercial King & Featured investor on Mark Burnett's  "Shark Tank" - the hit show on ABC!


“Since the successful marketing of the Pet Rock in 1975 I have talked with thousands of hopeful inventors who seek help in getting their ideas to market.  Stephen Key has written a book which is overflowing with the all-important information that inventors need; a step-by-step guide through all that goes into a successful product introduction.  It’s a book I wish I would have had available to me.  It’s a book that would have saved me a lot of time and money.”

—   Gary Dahl, Pet Rock inventor


“Get off the couch and turn your ideas into millions. Stephen’s book "One Simple Idea" will show you how.”

—  Millionaire Maker Loral Langemeier, CEO/Founder of Live Out Loud, international speaker and best-selling author.


"Whether you are a “CREATOR “ or a “CONNECTOR” this book, One Simple Idea, will help you turn your ideas into a fulfilling, profitable career, read it and WIN!"

—  Patrick Lonergan, Former Vice President & General Manager, 30-year veteran with Johnson & Johnson. Current President/Partner of NUMARK Laboratories, Inc.


“If you are ready to change your life…buy this book! Stephen Key turns conventional inventing “wisdom” on its head and clearly outlines how anyone can earn a meaningful income with "One Simple Idea".”

—  Tamara Monosoff, Founder of Mom Invented® & author of "The Mom Inventors Handbook" and "Your Million Dollar Dream: Regain Control & Be Your Own Boss".


"Stephen Key has a rock-your-world passion for going large with even the most simple idea.  Buy this book, grab you hardhat, and hang on."

—  John S. Ferrell, Esq., Co-Founder, Carr & Ferrell LLP, Rated by San Francisco Magazine as one of Northern California's top lawyers.

 wtuttle “Stephen has an uncanny and successful knack for simplifying the licensing mystique. “One Simple Idea” provides a road map and confidence to those who follow his proven approach.”

—  Warren Tuttle, Product Scout Lifetime Brands – North America’s leading resource for nationally branded kitchenware.

 jsmith “I've had the great pleasure of working with Stephen Key through several television appearances, and he is an incredibly positive and powerful force. If you are looking for the inspiration, confidence and know-how to transform your one simple idea into moneymaking reality look no further than Stephen Key.  He has the right stuff to successfully launch you into the marketplace.  What are you waiting for!”

—  Jennifer Smith, 30 year veteran journalist and news anchor for ABC affiliate station NEWS10

You can purchase One Simple Idea at your local book seller
or online at...
Amazon or Barnes & Noble

Join The One Simple Idea Book Club!

To say thank you to everyone that has purchased One Simple Idea we have set up a book club. The book club will offer special tips, advice, free webinars, contests and promotions to the readers of One Simple Idea. Check this page often for updated information on book club events and promotions.

Sign up today to receive special updates from the book club.

About Us

inventRight is the world's leading expert on product licensing. Cofounded by Stephen Key and Andrew Krauss in 1999, it has since helped people from more than 60 countries license their ideas for new products.

Contact Us

1-800-701-7993 (U.S. & Canada)

1-650-793-1477 (Alaska, Hawaii & International callers)

Skype - inventright


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