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The Key To Licensing - Podcast 31 - Featuring inventRight Alumni Craig Isakow

The Key to Licensing - Hosted by Sylvia Pomazak. Featuring inventRight Alumni Craig Isakow

Craig Isakow – “It’s not about the ideas, it’s about the execution.”

In 2013, Craig created an eye-blocking cover for his webcam and started to test the market. Once he saw there was interest, he hired a freelancer and made use some additional resources to get prototypes made. Someone told him to go on the hit ABC show Shark Tank with his idea, so he begged a local library to create a 3D prototype for him. Then he took the prototype and along with his wife and brother, wrote a script for a persona named CJ to go on the show.

He got on the show because the producers loved the segment. He didn’t get a deal, but he moved forward nonetheless by setting up a website and selling on Amazon. In 2018, he officially left his day job and the company Spy Shutter reached out to him. After purchasing SpyShutter, he went into the promotional products space.

After signing up to become an inventRight student, he followed the licensing process and that’s when his side hustle really turned into his main hustle. With a lot of persistence, he signed a licensing deal with the company Kensington for his EyeBloc product with the help of his coach Terry.

2020-08-04 inventright - Sylvia Pomazak

The Key To Licensing - Podcast 30 - Featuring inventRight Alumni Craig Allen

The Key to Licensing - Hosted by Sylvia Pomazak. Featuring inventRight Alumni Craig Allen

Craig Allen – Licensing His Product in the Midst of COVID -19

Growing up watching his dad constantly fix things, Craig caught the bug. He approached a patent attorney, but then asked if instead of filing a patent he could file a provisional patent application and then market the product. The patent attorney had never heard of this approach but said sure, why not.

Later Craig found Stephen Key’s book “One Simple Idea,” which described that exact strategy for licensing an idea! After researching inventRight, it was the only company that really felt like it would be a ‘home’ for him, because he wanted to master the licensing process with the ultimate goal of becoming a full-time product developer.

He was humbled when his coach Paul Sorenson had him redo his sell sheet, and it took his product and interest from companies to the next level.

When Craig went to the 2020 New York City Toy Fair, every single company liked his product. He had two companies that were interested in moving forward and was about to hear from them when COVID-19 hit. Like many of us, Craig started stocking toilet paper and shared that “it felt like a dark time when I didn’t hear back.”

His coach Paul motivated him to keep going: “If the product is great, COVID-19 won’t matter.”

Craig’s faith, new sell sheet and video, and follow-up with those companies led to a company getting back to him within 48 hours, sending a contract, and him signing it on April 30th.

Be open to feedback, be flexible, learn the process, get out there and do it!

2020-06-30 inventright - Sylvia Pomazak

The Key To Licensing - Podcast 29 - Featuring inventRight Alumni Courtney Laschkewitsch

The Key to Licensing - Hosted by Sylvia Pomazak. Featuring inventRight Alumni Courtney Laschkewitsch

Courtney Laschkewitsch always has ideas. By the time she was in high school, she already had 300 of them written down! She didn’t want to start a business, so she needed another way of bringing her ideas to life.

She started doing research and found Stephen Key’s book “One Simple Idea” and fell in love with the business model of licensing. After applying to colleges and getting accepted, she decided she did not want to take on any student loan debt. So, she began attending community college, where she took business courses, and started a small jewelry business. However, she knew that licensing was still what she really wanted to learn.

She wanted to enroll in the inventRight program, and needed to have her parents’ support since it would be an investment of her hard-earned money and time. After doing A LOT of research about inventRight and learning about the program, she finally enrolled in six months of bootcamp coaching.

Courtney’s experience was transformational. She not only made an investment in her education, she received emotional support from her coach. While in the program, she received a licensing offer, but it ended up falling through. Still, she felt more confident having gained the experience and felt prepared moving forward.

Later, when she reached back out to a company that she had originally shared her idea with, they were not only interested in licensing that product, they also wanted to license three additional products from her!

Courtney’s keys to licensing success are trusting in the process, persistence, perseverance, and believing in yourself.

2020-05-27 inventright - Sylvia Pomazak

The Key To Licensing - Podcast 28 - Featuring inventRight Alumni Phil Case

The Key to Licensing - Hosted by Sylvia Pomazak. Featuring inventRight Alumni Phil Case

For 10 years, Phil Case would come up with new ideas for products and always wonder, “What do I do next?” An entrepreneurship class in college taught him how to write a business plan, but after seeing how much money it would take to run a company and bring a product to market, he figured there had to be a better way.

He soon found inventRight cofounder Stephen Key’s book One Simple Idea which was exactly what he was looking for. Phil being a very “process and documentation driven person” liked how the book broke the product licensing process down into 10 steps.

However, the one thing lacking was accountability. He knew about the 6-month coaching program inventRight offered, but it was out of his budget. He partnered with his best friend Bryan (also an idea guy), gave him the book, and asked him to team up. When they saw inventRight was running a contest for a free Bootcamp program to celebrate its 20th anniversary, they decided to enter.

After their video entry was selected as the winner, Phil and Bryan started working with their coach on their first product.

“Without a coach, we would probably still be working on a prototype,” he says. They finally started to reach out to companies and got interest on their initial idea and also started working on their second product.

Phil and Bryan are continuing to follow up with companies that have expressed interest in their first product and applying the process to new product ideas as well. Great job guys!

2020-05-14 inventright - Sylvia Pomazak

The Key To Licensing - Podcast 27 - Featuring inventRight Alumni Taryn and Shy Omran

The Key to Licensing - Hosted by Sylvia Pomazak. Featuring inventRight Alumni Taryn and Shy Omran

“I win or I learn, but I never lose."

“Play to your strengths and find others to complement you. The no’s are discouraging, but be kind to yourself and push through the hard part, and know that every single thing is not going to be what you love doing.” — inventRight student Taryn

Taryn and her husband Shy would always come up with ideas. As their family grew, so did their ideas for more and more practical products.

Taryn found our cofounder Stephen Key’s book One Simple Idea and read it a couple of times. Needing more, she decided to enroll in our Bootcamp coaching program, which she describes today as “the best decision she made.” One of the ideas they were working on was a product for their daughter who has Down’s Syndrome. After filing a provisional patent application (PPA) and submitting their sell sheet, Taryn and Shy got interest from a company within just a couple a months. With the help of their coaches Amy Jo and Paul Sorenson, they signed their first licensing contract for this product shortly thereafter. It will hit the market this spring.

Taryn and her husband Shy work together as a team of inventors on licensing their products.

Congratulations on licensing your product Taryn and Shy! Teams of inventors get the job done.

2020-02-10 inventright - Sylvia Pomazak

The Key To Licensing - Podcast 26 - Featuring inventRight Alumni Arkady Grigoryan

The Key to Licensing - Hosted by Sylvia Pomazak. Featuring inventRight Alumni Arkady Grigoryan

“I win or I learn, but I never lose."

After quitting smoking cigarettes, Arkady started to smoke, well, marijuana. Being a natural “clean freak,” he needed a way of storing his half-smoked joints, but no sanitary packaging or storage devices existed for joints that met his needs. He decided to bring his own product to market. Not knowing any better, he ended up spending $15,000 with an invention promotion company. Unfortunately, this company didn’t even teach him about the steps of the licensing process or discuss whether his product would be able to be manufactured. After going nowhere, and truly believing in the quote, “I win or I learn, but I never lose,” he decided to educate himself on what to do next.

In total, he ended up investing about $82,000 trying to venture his product. He was losing trust, getting frustrated, and was about to pay for tooling when he found inventRight and made a list of the pros and cons of venturing versus licensing. He decided to license his product and learn the process. He binged watched all of the inventRightTV YouTube videos and read inventRight cofounder Stephen Key’s book One Simple Idea.

Soon he became a student in the inventRight coaching program and began working with their coaches. By this time, he had two non-provisional patents and was working with engineers to make sure his product was manufacturable. Arkady states that the process “is not easy and it is not hard, but you have to commit, stay consistent, and be persistent.”

He approached everything with a willingness to learn. While in the program and reaching out to companies, one of the engineers he had worked with previously started a new job in the cannabis packaging industry, and ultimately connected Arkady to the company he ended up licensing his product to. RoachPack was displayed at the Marijuana Business Convention in 2019 and is planned for distribution in March and he is continuing to work on other ideas as well!

2020-01-16 inventright - Sylvia Pomazak

The Key To Licensing - Podcast 25 - Featuring inventRight Alumni Mike Van Horst

The Key to Licensing - Hosted by Sylvia Pomazak. Featuring inventRight Alumni Mike Van Horst

Michael Van Horst was working in real estate when he noticed that no one ever actually hung up their pictures on their walls; instead, they were always left on the floor. Why? He decided to come up with a solution to this all-too-common problem and started building prototypes of his idea from his home until he came up with a product that worked. Then he needed to figure out how to get it out into the world.

Like many inventors, he was trying to figure things out on his own. He started by taking his prototype to trade shows and setting it up to be displayed in a booth, where he thought a lot of buyers would walk by, but that did not happen. Then he competed in a pitch competition and his invention was actually picked up by a DRTV company for licensing. At the time although he didn’t know what licensing was, he agreed to move forward with them. However, the product did not move forward due to price point.

After spending a lot of time and money doing more trade shows, more pitch competitions, trying to venture through kickstarting, he signed up for the inventRight coaching program and began learning the process of licensing. After following the inventRight 10-steps process and getting a lot of NO’s, he received a Yes from one company and licensed his product.

The Push-n-Hang is now selling at Ace Hardware, The Grommet, and on Amazon!

And for his next product idea? He now knows how to save a lot of time and money by learning the process, getting help, and not giving up.

2020-01-07 inventright - Sylvia Pomazak

The Key To Licensing - Podcast 24 - Featuring inventRight Alumni Kirk & Brian

The Key to Licensing - Hosted by Sylvia Pomazak. Featuring inventRight Alumni Kirk & Brian

Kirk Hyust and Brian Halasinski – “Build a team, be resourceful, learn as much as you can”

When Kirk was renovating Brian’s house, he would show and talk about all his product ideas with Brian, one of which was a wrench he created. Kirk was in the process of venturing his product and was frustrated and burnt out with the amount of time and money he was spending.

He decided to partner with Brian on another product called the Smokestak and gave Brian the book “One Simple Idea” by inventRight cofounder Stephen Key to read. Together they formed a partnership and decided to follow the process of licensing instead of venturing. They dove deep into watching inventRight TV videos on YouTube and following the steps while keeping their expenses low.

Kirk and Brian decided to attend the Michigan Inventors Coalition Expo this year, where they won a free Bootcamp coaching membership. They immediately began working with coach Paul Sorenson because they already had interest for the Kirk Wrench and were needing assistance on how to move the deal forward. Paul also reviewed their marketing materials on all of their products and taught them how to properly market their ideas to companies as well as negotiate their deal!

They have the process down to a science now. Typically, they can come up with an idea, file a provisional patent application, complete their sell sheet, and be pitching to companies within 45 days. They have successfully licensed the Kirk Wrench and are now pitching three BBQ products that already have interest!

2019-12-12 inventright - Sylvia Pomazak

The Key To Licensing - Podcast 23 - Featuring inventRight Alumni Michelle Morrison

The Key to Licensing - Hosted by Sylvia Pomazak. Featuring inventRight Alumni Michelle Morrison

Michelle Morrison “Do it for yourself”

While Michelle was working in the healthcare industry, she would always be coming up with ideas. “I’m a problem solver,” she explains. It’s a trait she inherited from her family.

However, she didn’t know what to do with her ideas for products. Her roadblock was getting a patent, which was expensive. She wondered if there was “a different way.” Reading the 4-Hour Work Week by Tim Ferriss led her to inventRight cofounder Stephen Key. She began watching the inventRight TV videos on YouTube and finally read Stephen’s book “One Simple Idea.”

She began working on a guitar pick product with her brother at the time, but she knew that she always wanted to go the direction of licensing her own ideas. Sadly, her brother passed away from cancer. However, during that time, she gained a lot of experience in the music industry and discovered how open and receptive people were to helping her fulfill her mission.

After she launched the unique guitar picks, she decided to jump into the inventRight coaching program. She felt as though it was her “security blanket.”

“The process is simple but it is not easy. It’s overcoming the areas you have setbacks and limitations.” Working with a coach increased her confidence and success — a product she licensed is currently selling on Amazon and getting a lot of industry press!

2019-12-04 inventright - Sylvia Pomazak

The Key To Licensing - Podcast 22 - Featuring inventRight Coach Matthew Palmer

The Key to Licensing - Hosted by Sylvia Pomazak. Featuring inventRight Coach Matthew Palmer

“Some of the greatest challenges reap the greatest rewards”

Matthew Palmer loved to take apart toys when he was younger. Learning how to put things back together naturally developed into a desire to learn how to create new things. Matthew has worked in many different trades throughout his life — something he developed for a company he was working with later made the company millions of dollars!

He was motivated to start trying to bring his own inventions to market, but he did not know where to go, so he started watching a YouTube channel with two funny guys called inventRightTV. He watched our channel for two years; there was so much information being provided that he didn’t think he really needed to join the inventRight coaching program.

Changing his thinking is what resulted in him finally becoming an inventRight student. He realized that watching videos and reading books were fundamentally a one-way interaction. Becoming a student meant having a team, being part of a community, and real-life conversations where he was sharing his enthusiasm for inventing. It was a natural fit for him. His goal evolved to becoming a full-time inventor and helping others.

Learning the process helped increase his confidence level. “Be humble, but be confident and persistent,” Matthew encourages. Incredibly, he licensed the first invention idea he applied our 10 steps to. He liked always having someone with him every step of the way and now, as a coach, enjoys providing the same care and support for his students.

Through his work experience he developed a natural ability to diffuse high stress situations and solve problems. His desire to help others and love for inventing makes him an awesome inventing coach!

2019-11-19 inventright - Sylvia Pomazak

The Key To Licensing - Podcast 21 - Featuring inventRight Coach Brayton Bushby

The Key to Licensing - Hosted by Sylvia Pomazak. Featuring inventRight Coach Brayton Bushby

Brayton Bushby – “Focus on the process and be open to learning and growth”

Brayton grew up always having ideas so when it came time to decide between a degree in business or engineering he chose mechanical engineering. However, after working as a Wall Street trader for two years, he realized that being creative is what really made him happy.

He learned about the inventRight coaching program for licensing ideas after reading the book "The 4-Hour Work Week" by Tim Ferris, one of our cofounder Stephen Key's first students. So, Brayton quit his job and decided to become a student of the program. It was important to him to get the education he needed.

"Licensing is not a one-shot, one-kill. You have to focus on the process and pay attention to people’s actions.” Being a naturally results and goal oriented individual, Brayton knew that if he stayed with the process long enough he would license his ideas. He took some time off, decided to return as a student again, and ended up licensing two products!

Brayton has now been coaching and mentoring students for the past year and continues to teach inventors to focus on the process and be open to growth.

2019-11-14 inventright - Sylvia Pomazak

The Key To Licensing - Podcast 20 - Featuring inventRight Coach April Mitchell

The Key to Licensing - Hosted by Sylvia Pomazak. Featuring inventRight Coach April Mitchell

April Mitchell - “Be Ready to Learn and Be Ready to Change”

A mom of boys, April created a product to keep towels off the bathroom floor. She licensed her idea to a company but with poor advice from an attorney and no licensing experience she signed a bad contract and unfortunately her product did not make it to market.

She then began watching inventRightTV on YouTube and following the iR 10-step process to license an idea and was getting interest from dozens of companies on another product concept. Not wanting to make the same mistake again, she signed up to become a student of the inventRight Boot Camp program.

There, she learned the details of exactly what to say and do at every step in the development process. Through the accountability of her coach and feedback and guidance, she signed a licensing deal with a housewares company. This year, her product the Right Height Adjustable Heights Over-the-Door Hook was displayed at the International Home + Housewares Show in Chicago. It will be distributed online and at retail very soon.

After achieving repeat success as an inventor, she found others asking her for guidance and direction. She took advantage of the opportunity to become an inventRight coach and help others through their journey.

Her message is “be ready to learn and be ready to change."

2019-10-22 inventright - Sylvia Pomazak

The Key To Licensing - Episode 19 - Featuring inventRight Student Eric Van Dalen

The Key to Licensing - Hosted by Sylvia Pomazak. Featuring inventRight Student Eric Van Dalen

Eric’s only wish for his birthday present one year was to start the InventRight coaching program, and so he did.

As a small business owner in a very small town in Montana, Eric always found himself being creative and constantly coming up with ideas. He decided to pursue getting the products to market by licensing them to companies.

Having both a creative and analytical mind, he used both to move through the licensing process with the help of his inventRight team. With hard work, effort, persistence and determination Eric was able to license his first product.

2019-02-08 inventright - Sylvia Pomazak

The Key To Licensing - Episode 18 - Featuring inventRight Student Garth Patchen

The Key to Licensing - Hosted by Sylvia Pomazak. Featuring inventRight Student Garth Patchen.

Garth Patchen, a man who has worn many hat’s throughout his career, decided he wanted to start brining his ideas to market through licensing.

He worked on his idea for five years, before finding and reading the book One Simple Idea and saying to himself “I can do this, this is the way.”

He soon became an inventRIght student, and with the help of his coach Ryan Diez and the IR team he licensed his first product the Bottle Cap Back Scratcher, which is now selling in Walmart stores today.

Garth is 58 years old and licensing his ideas plans to be his retirement.

You can be any age, invest in yourself, work with a coach and license your ideas.

2018-12-13 inventright - Sylvia Pomazak

The Key To Licensing - Episode 17 - Featuring inventRight Student Dana Knowles

The Key to Licensing - Hosted by Sylvia Pomazak. Featuring inventRight Student Dana Kowles.

Dana Knowles – “ From Recovery to Licensing, Some day some how”

Dana Knowles did not follow the traditional route of going to college, getting a degree and starting a job. Since the age of 16 she struggled with school and eventually ended up dependent on alcohol and homeless. Eventually she made the decision to turn her life around, and went into recovery. She always had an inventing mind and part of her path was to work on getting her ideas to market. She went through a lot of learning experiences as she tried many ways to get her products or ideas out.

She surrounded herself with like minded people in 2005 joined the Inventors Group of Washington D.C, where she later became President in 2016. She also started listening to Stephen Key’s book One Simple Idea and listened to it over 7 times.She eventually met and spoke with Stephen Key and soon after decided to join the InventRight coaching program.

After following the InventRight process her coach was guiding her through she was able to get her ideas to the right companies and is close to finalizing her licensing deal.

2018-10-03 inventright - Sylvia Pomazak

The Key To Licensing - Episode 16 - Featuring inventRight Student Brad Kons

The Key to Licensing - Hosted by Sylvia Pomazak. Featuring inventRight Student Brad Kons.

Brad Kons heard about licensing in 2009 after reading the book The Four Hour Work Week, written by Stephen Key’s former student, Tim Ferris. He immediately knew that licensing was something he wanted to learn, and being the type of person who likes to learn from someone with experience he joined the inventRight program.

As he was learning the process, and getting interest from companies he was not able to get a deal right away. However, inventing was always part of who he was.

He returned to the program and got back into coaching again. Incorporating new techniques and focusing on simpler ideas.

He has since licensed 4 products, with a 5th on the way.

His message is to never give up and believe in the process.

2018-08-22 inventright - Sylvia Pomazak

The Key To Licensing - Episode 15 - Featuring inventRight Student Tim Brennan

The Key to Licensing - Hosted by Sylvia Pomazak. Featuring inventRight Student Tim Brennan.

Tim Brennan decided, at a very young age of 12, that he wanted to be an inventor. He went through the school system and after earning his higher level of education with a Masters in Engineering; he was ready to get his ideas out there.

Tim knew that licensing existed and had a passion project he wanted to get to market. He did not know the process so he went through trying to figure it out on his own. After some painful experiences and ups and downs throughout the process, he was able to license his shoe idea to a company.

Tim dives deep into the emotions of the experience and how he was able to overcome his fears to allow him to move forward. He also learned to take a break before coming back to product development and licensing.

He came across Stephen Key’s book, One Simple Idea, and a month later signed up for the program. He knew there had to be a better way of licensing. Throughout the coaching program he learned a lot about the correct steps to take as well as the psychology and mental aspects to be able to continue moving forward.

2018-07-18 inventright - Sylvia Pomazak

The Key To Licensing - Episode 14 - Featuring inventRight Student Sef Chang

The Key to Licensing - Hosted by Sylvia Pomazak. Featuring inventRight Student Sef Chang.

Sef Chang learned the term “licensing” during his last year in Art School from one of his teachers. After learning what it meant he decided to dive deep into what the process was all about.

With an advertising background Sef realized that advertising is more about designing ideas. After graduating from school and searching for a job in the creative industries he decided to start freelancing as well as trying to license out his ideas to companies.

It took him some time, but he was finally able to license an idea in the novelty industry, which proved the licensing model to be true.

Sef read the book One Simple Idea and decided to become a student of inventRight in order to hone in on his skills at licensing and contract negotiations.

One thing that Sef struggled with before is paralysis by analysis. Overthinking things and not doing. Writing a sticky note with the words “PROVE IT” reminds him to take action steps everyday.

Sef has since licensed his second idea and now documents his journey on his youtube show MFSEF.

2018-06-27 inventright - Sylvia Pomazak

The Key To Licensing - Episode 13 - Featuring Former inventRight Student Jeff Shackleford

The Key to Licensing - Hosted by Sylvia Pomazak. Featuring Former inventRight Student Jeff Shackleford “You don’t know what you don’t know”

Jeff Shackleford has always been an inventor at heart; constantly building and creating new ideas. With lack of education and knowledge he did the first thing he thought he needed to do in order to protect his idea. He went at spent “gobs of money” to get a patent.

Having heard about inventRight he was hesitant and reluctant to work with or trust anyone. “When you have an idea, sometimes you just want to hold onto it tightly and not let it out”. Finally, after trying to get the product to market on his own and realizing the amount of time and capital it would take he knew there had to be a different option and licensing was a better fit.

He decided to research inventRight, watched the videos and felt the genuine compassion that Stephen Key and Andrew Krauss had for helping inventors.

“You don’t know what you don’t know”, and he knew that without the proper knowledge and education on the process he would not be able to move forward. He decided to take the leap of faith and joined inventRight.

This is his story, about how having the right people to help, support and lift you up when you are about to give up can breath back the life that you need to continue pursuing your goals.

2018-05-23 inventright - Sylvia Pomazak

The Key To Licensing - Episode 12 - Featuring Former inventRight Coach Karen Steinbock

The Key to Licensing - Hosted by Sylvia Pomazak. Featuring Former inventRight Coach Karen Steinbock.

Karen Steinbock worked as an ER nurse and hospital administration when she soon began to experience the burnout. Looking for an opportunity to be able to use her creativity, she read about Stephen Key and licensing. After reading One Simple Idea, she realized that this was something she could do!

Karen new that she wanted to make sure she was maximizing her time, and after doing her research on InventRight and believing in the power of mentorship, she knew she wanted to get started working with a coach that could teach her the process.

She began the program as a student and when planning on taking some time off from her career in the healthcare field the opportunity presented itself to become an inventRight coach. As something that brought joy in her life, she wanted to help support and share that feeling.

Karen provides a lot of insight and wisdom to coaching, licensing and the process and one thing she touches upon is the common question she would get from students of “what are my odds of licensing”. Her response to this question is one that everyone truly needs to hear.

2018-05-09 inventright - Sylvia Pomazak

The Key To Licensing - Episode 11 - Featuring Former inventRight Coach Howie Busch

The Key to Licensing - Hosted by Sylvia Pomazak. Featuring Former inventRight Coach Howie Busch.

Howie Busch stumbled upon the book One Simple Idea by Stephen Key after licensing two of his products. He realized that the time and money he was spending on the process could be easily streamlined into something that requires less time and money. He soon became and InventRight student, and shortly after learning the process and he became an InventRight coach.

Coaching and teaching others was his “nature and the timing was right so it was a seamless transition”. He continued licensing his products while also helping his students do the same. Practicing and using the skills he learned while taking his students through the process. Howie, walked the walked and talked the talk.

Shortly into his coaching career, he created a new product, a new robe for men. He knew he couldn’t license it so he decided to go the venture route. Knowing the ups and down’s with venturing he decided to just do it and “not wait for perfect”. After a successfull Kickstarter campaign and funding The DudeRobe in 2 days, he got a call from the casting director of Shark Tank. After launching DudeRobe on June 5th, and airing on Shark Tank, Howie continues to grow his company and build his brand.

2018-04-26 inventright - Sylvia Pomazak

The Key To Licensing - Episode 10 - Featuring inventRight Coach Judy DePrang

The Key to Licensing - Hosted by Sylvia Pomazak. Featuring inventRight Coach Judy DePrang.

Judy DePrang grew up watching her father own a chain of Dominoes pizza. Having to travel every year and watch her father run the business she learned about marketing, business and developed an entrepreneurial mindset.

Being very innovative and always coming up with ideas she later found inventRight and became a student. She considered herself a “pain in the neck” but with the support of Stephen, Andrew and her coach David at the time she felt a strong sense of support.

Becoming and inventRight student has been “monumental” for Judy. After going through the program and learning the process she became an IR coach. She finds that supporting and entire community of entrepreneurs, visionaries, and like-minded people is part of her service to others.

Judy strongly believes in having strong mentors in all areas of her life, and now does the same for her students.

2018-04-19 inventright - Sylvia Pomazak

The Key To Licensing - Episode 8 - Featuring inventRight Coach Ryan Diez

The Key to Licensing - Hosted by Sylvia Pomazak. Featuring inventRight Coach Ryan Diez.

Ryan Diez came up with a hand –held washing device for dog at a very young age. However, having no money and not knowing how to get it to market he wanted to figure out another way. That is when he discovered Stephen Key’s book One Simple Idea and started to learn about licensing.

His child hood idea of soon became The Woof Washer 360, and went viral in 2015 after he found a licensee. After years of stops and starts, he’s eager to share his journey

Working as a police officer for the past 12 years has been his passion, however inventing and coming up with ideas has always been part of who he is, and his “Never quit attitude” is something that help motivate his students to move forward.

He started with inventRight in 2009 and later became a coach. His message of persistence, perseverance, having an openness and willingness to learn and never quit attitude helps drive his students everyday.

2018-03-30 inventright - Sylvia Pomazak

The Key To Licensing - Episode 7 - Featuring inventRight Coach Paul Sorenson

The Key to Licensing - Hosted by Sylvia Pomazak. Featuring inventRight Coach Paul Sorenson.

Paul Sorenson has been an entrepreneur practically his whole life, especially since graduating college. Owning and running multiple businesses in different industries, including an insurance agency for 15 years, has taught him invaluable lessons about discipline and efficiency that he intends to share with his students.

Paul inherited much of his resourcefulness and creativity from his father. “If I told my Dad, ‘I don’t know how to do that,” his response was always, ‘Well, what would you do if your life depended on it?’ With that mindset he was always able to figure out a way to accomplish what he was trying to do.” This often led to innovative ideas and techniques. That’s partly why the steps outlined in One Simple Idea resonated so strongly with Sorenson when he read the book for the first time in 2011. “I thought: I can do that!”

Since he began studying inventRight’s methods, he has successfully brought an innovation for the restaurant industry to market and is currently working on licensing several other ideas, and since becoming an inventRight coach, hehas helped his students do the same.

2018-03-30 inventright - Sylvia Pomazak

The Key To Licensing - Episode 6 - Featuring inventRight Coach Arleta Daniels

The Key to Licensing - Hosted by Sylvia Pomazak. Featuring inventRight Coach Arleta Daniels.

Reading inventRight cofounder Stephen Key’s book about licensing One Simple Idea was life-changing for Arleta Daniels. She’d been creative all her life, but unsure of exactly what to do with her hundreds of ideas. “When I read One Simple Idea, I thought, ‘So this is what I’m supposed to do!’” Sure enough, shortly after becoming an inventRight student, Arleta licensed no less than 21 of her playful ideas for gift-to-go novelty stationery products.

After a successful career in IT as a technical writer with an MBA, she began pursuing the life of an entrepreneur about four years ago. In addition to coming up with new product ideas, she’s also an accomplished non-fiction ghostwriter, which means she is constantly immersing herself in new subjects, often related to business.

In reference to some of the clever, beautiful creations she has made for the novelty gift industry that she is now trying to license, Arleta explained that being surrounded by things she loves inspires her. “If I can’t find what I’ve imagined, I can create it! It’s the perfect way to express myself. One day I realized, there’s no reason I can’t make a living doing this… I’ve always been interested in a really wide variety of things, so creating is perfect for me.” Arleta is now an inventRight coach, teaching students how to do the same.

2018-03-30 inventright - Sylvia Pomazak

The Key To Licensing - Episode 5 - Featuring inventRight Coach Scott Putnam

The Key to Licensing - Hosted by Sylvia Pomazak. Featuring inventRight Coach Scott Putnam.

Scott Putnam is an adventurous fun-loving family man who brings with him a wide range of experiences.

Using the methods inventRight taught him, he’s licensed three very different product ideas. He remembers feeling amazed when the companies he contacted about his uncle’s idea for a new plumbing product were interested right away. “It was like clockwork!” he exclaimed. “I thought, ‘Why isn’t everyone doing this?’” Licensing is a numbers game, he now knows. With that in mind, he’s licensed his youngest daughter’s idea for a toy jewelry product as well as the design he came up with for a fat bike pressure gauge.

Like many product developers, Scott has been coming up with ideas for new products all his life.

After being a student and learning the process, he soon became an InventRight coach who looks forward to getting students “even more excited about their ideas and guiding them through this process.” “You have to believe in your own ideas and take action. It’s all about going through the process.”

2018-03-30 inventright - Sylvia Pomazak

The Key To Licensing - Episode 4 - Featuring inventRight Coach Kelly Goode

The Key to Licensing - Hosted by Sylvia Pomazak. Featuring inventRight Coach Kelly Goode.

Before Kelly Goode decided to become an entrepreneur, she spent two decades working in her home state of Alaska’s legislature. As a chief of staff to members of the legislature, she drafted and edited legislation and worked on state budgets. Along the way, Goode learned how to work with businesses to get what needed to be done. Seeking more independence and flexibility, she began venturing products online about five years ago.

“I’m always making tweaks, so much so that my friends tease me about it,” Goode explained. “It’s something I’ve always done naturally.”

So she began designing her own ideas, mostly for seasonal products, and selling them in her growing Amazon store. After reading One Simple Idea and joining inventRight, she’s embraced the benefits of the licensing route.

Goode enjoys developing products for the pet, home organization, home, holiday, and novelty gift industries. But, what she loves most about inventing is that her options are limitless.

2018-03-23 inventright - Sylvia Pomazak

The Key To Licensing - Episode 3 - Featuring inventRight Coach Terry O'Mara

The Key to Licensing - Hosted by Sylvia Pomazak. Featuring inventRight Coach Terry O'Mara.

Terry O’Mara has always been creative. Starting as an inventRight student and becoming a coach soon after.

What he appreciates most about the inventing community is its willingness to take action. “It’s great to have ideas and be passionate about them, but you have to follow through,” Terry said. “People in this community are creative and really committed to their pursuits.” He also loves that inventRight students and staff are down-to-earth and authentic.

He’s excited to put his diverse skillset to work as an inventRight coach. Learning how to motivate individuals and a team to do their best is a lifelong interest, which he’s explored as both a manager and a personal development consultant. For him, seeing others succeed is by far the most fun.

2018-03-09 inventright - Sylvia Pomazak

The Key To Licensing - Episode 1 - Featuring inventRight Coach Amy Jo Brogan

The Key To Licensing - Episode 1 - Hosted by Sylvia Pomazak and featuring inventRight Coach Amy Jo Brogan

Amy Jo has been an IR coach since 2015. Starting as an inventRight student and later becoming a coach, she talks about what lead her to the path of learning about licensing and now helping others do the same.

She has never let herself be fazed by life’s little nuisances. She’s “always been kind of crafty” when faced with a problem and limited resources available to solve it. What she loves most about product development is that it’s an ongoing learning experience. Because every idea is unique and every industry is so different, there’s always a new challenge.

2018-02-22 inventRight - Sylvia Pomazak

About Us

inventRight is the world's leading expert on product licensing. Cofounded by Stephen Key and Andrew Krauss in 1999, it has since helped people from more than 60 countries license their ideas for new products.

Contact Us

1-800-701-7993 (U.S. & Canada)

1-650-793-1477 (Alaska, Hawaii & International callers)

Skype - inventright

Email: andrew@inventright.com

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